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PROFESSIONAL DEVELOPMENT

DESIGNATIONS

HIGHLIGHTS AND COURSE CONTENT:

  • Market demographics
  • How to apply the demographic profiles.
  • Which communities will have the largest numbers of seniors.
  • How to capture your share of the coming explosion in the mature/seniors market.
  • How to capture your share of the move up, move down, and move out markets.
  • Transitional Services ? more income for salespeople and brokerages.
  • The etiquette of working in this market segment.
  • Understanding complex Canadian tax laws and estates ? in simple terms!
  • How to identify the 4 main personality groups in the mature/seniors market.
  • How to effectively attract clients from each of the 4 main personality groups.
  • How to choose a 'farm area' for the mature/seniors market segment.
  • How to identify housing and lifestyle options for the mature/senior market segment.
  • Hundreds of resources for information specific to the Canadian mature/senior market.
  • How to protect the brokerage, salesperson, AND the client from unintended problems.
  • How to build relationships with the all?important family members.
  • The ins?and?outs of dealing with an estate.
  • Insurance issues most REALTORS®, clients, and often their insurance agent, are not aware of.
  • How to be a professional with trustees tax professionals, executors.
  • Niche and vertical marketing ? making the clients come to you.
  • Successfully using the internet to bring mature/senior clients to you.
  • How to position yourself for steady income.

Bonus #1 ? A full, detailed listing presentation package in both PowerPoint & MS Word formats, geared to the mature/senior market. This package retails for $49.95 to those not attending the course. View the presentation at
www.AListingPackage.com

Bonus #2 ? 'How to Promote & Make Money From Your Designation'. This presentation is unique across the real estate industry. Most people leave any course not knowing what to do next; this package takes students step?by?step through the process, from completing the course through illustrating the value of their new designation to the public, and on to increasing their income because they have the designation.


TESTIMONIALS:

"Very, very nice, informative and smart instructor. Pleasure to sit throughout with great content.” - Karoline Lapinska, Right At Home Realty

"Great course, great opportunity to grow business!" - Sean Sullivan, RE/MAX Real Estate Centre


WORKSHOP LEADER: Chris Newell, the primary instructor for the ASA Program is a well?known trainer, coach, writer and course creator. He is also widely acknowledged across North America as one of the true pioneers of on?line real estate. Chris Newell has presented across North America for real estate boards, state and national associations and all major franchises.


PLEASE NOTE: Upon completion of the two-day course and successfully passing the exam, you will achieve ABR® candidate status, a three-year period during which you must fulfill the educational and experiential requirements to earn the Accredited Buyer's Representative® (ABR®) Designation awarded by the Real Estate Buyer's Agent Council Inc.

Additional information on the next steps to obtaining the designation can be found on these websites:

HIGHLIGHTS AND COURSE CONTENT:

Is This Course For You?

  • I don't always get a Buyer Representation Agreement Signed
  • I've either reduced my fee or lost my fee working with a buyer
  • I get the Buyer Representation Agreement signed during the offer process
  • I have difficulty explaining the compensation in the buyer agreement
  • I'd like to get a system in place to increase my professionalism and establish my value with Buyer's Clients
  • I'd like to be confident showing ANY property to my buyers because the compensation has already been addressed and negotiated
  • I want to know how to conduct a professional intake interview with a buyer before I start working on them
  • I want to increase my income and decrease/eliminate time spent on unsuccessful transactions

Course Objectives:

  • Provide the quality of service and degree of fidelity to buyers that sellers have customarily enjoyed.
  • Offer ideas and methods for building a buyer representation business.
  • Develop a self-customized tool for conducting a buyer counselling session.
  • Integrate fundamental concepts crucial for success in Buyer Representation.

TESTIMONIALS:


Excellent, dynamic, enthusiastic instructor 10+.” – Finn Madsen, RE/MAX Chay Realty Inc.


“Thank you so much for aiding me in giving me the confidence to work well with buyers. I’ve always had a difficult time justifying my job to buyers—you’ve given me the knowledge to be successful in this business.” – Jennifer Von Tol, RE/MAX Chay Realty Inc.

WORKSHOP LEADER: Barbara Brindle has been an active broker since 1989 and a trainer/instructor since 1997. Barbara taught at the Provincial Licensing Courses at OREA and presented the RECO Legal Update across Ontario. She is an accomplished member of the Real Estate community and received a lifetime achievement award in 2010.


HIGHLIGHTS AND COURSE CONTENT:

Founded originally in 1999 as the National Association of Real Estate Consultants®, the first real estate fee?for?services organization of its kind, we're now global - but our mission remains the same: train savvy real estate agents to become consumer?centric real estate consultants, creating a win/win for the profession and consumers alike. One of the key components of our mission is to make the real estate process more transparent to consumers - educate them and let them choose which services they want and pay what those services are worth ? unbundling real estate services in an a la carte fashion. The consumer' surveys and de?briefings I've done across the country continue to drive home the fact that real estate buyers and sellers want choices, payment options, and to have greater control in the real estate process. If you're a real estate professional who's looking to banish working for "free" and instead, earn "professional fees", we invite you to join our tribe. Since 1999, we've trained over 2,000 agents who have earned the Consumer?Certified Real Estate Consultant® (C?CREC®) designation. Together we've done much, are capable of more, and continue on track to transform the real estate industry into a kinder/gentler profession, assisting one satisfied consumer at a time.


Upon completion of the seven?hour program as a C?CREC® Designee, you will be able to:

  • Clearly differentiate between "discounting" and "fee?for?services consulting"
  • Drastically reduce the amount of free/non?fee services you provide
  • Decide which services you can safely unbundle and which should remain packaged, and why (based on licensing laws and liability)
  • Determine the dollar value of one?hour of your time, the profitability of each service you provide, and which services you should never perform again
  • Cement a client relationship for life using the Consumer Needs Assessment® tool combined with retainer fees and a customized "Results Timeline" for each consulting engagement
  • Customize a two?page "Our Game Plan for Working Together" agreement to explain to consumers what you will and won't do, their role in your partnership - reduced to writing and agreed to before you start working together
  • Determine the best target market niche and design products/services to deliver to that target client, including passive "money?in?the?mailbox" products to sell from your website via e?commerce
  • Complete and apply a three?page business plan to seamlessly integrate consulting activities into you current listing/selling business (if applicable)
  • Access and personalize downloadable forms, checklists, logos, and consumer?centric marketing materials as a C?CREC® designee

WORKSHOP LEADER: Chris Newell is a well?known trainer, coach, writer and course creator. He is also widely acknowledged across North America as one of the true pioneers of on?line real estate. Chris Newell has presented across North America for real estate boards, state and national associations and all major franchises.


HIGHLIGHTS AND COURSE CONTENT:

We partner with the pros.

Working together with the Social Media Marketing Institute (SMMI), the National Association of REALTORS® redesigned the e?PRO® curriculum to better meet the challenges of today’s real estate market. The new e?PRO® course will expand your real estate technology skills and help you connect with consumers online via social media, email marketing, and web site promotion.

The two?day e?PRO® course teaches you to:

  • Make the most of today’s social media technologies, techniques and best practices
  • Implement powerful real estate email marketing and electronic marketing initiatives
  • Employ efficient e?office strategies
  • Work effectively with rich media technologies
  • Identify tools that fit your budget, resources and capabilities
  • Create on online presence, and understand the importance of real estate web site promotion

With Day 1 now offered in a live classroom setting, you not only receive individual attention, but you gain valuable networking opportunities as you navigate through the curriculum. Due to the nature of the coursework, Day 2 of the course is offered exclusively online through REALTOR® University, NAR's exclusive online designation for official NAR designations. This lets you to put this new technology to test and helps you determine what electronic strategies will work to your advantage.


INSTRUCTOR: Bradley Sage

MORE DETAILS COMING SOON!


Gain greater skill, confidence and professional recognition in your field. The FRI designation elevates your status as a real estate practitioner who has acquired practical skills and knowledge and met our nationally recognized standards of high business standards and ethics. The FRI designation is acknowledged by the real estate community as a standard of excellence and accomplishment.

The FRI curriculum enhances your knowledge and skills in legal and regulatory issues, communication skills, advanced negotiation techniques, and professional ethics with real world applications.

For more information on the FRI offered by the Real Estate Institute of Canada (REIC), please contact our Professional Development Department at 905-844-6491.


PLEASE NOTE: Three (3) requirements must be met to attain and use the SRES® designation:

  • Successful completion of the two?day SRES® designation course, including an 80% passing grade on the exam.
  • Active membership in the National Association of REALTORS®.
  • Active membership in the SRES® Council. (New designees receive one?year membership in the Seniors Real Estate Council® FREE. Annual dues are $99 each year thereafter.)

For more information, visit: www.seniorsrealestate.com/

HIGHLIGHTS AND COURSE CONTENT:

Seniors Real Estate Specialists® or SRES® designees are REALTORS® qualified to address the needs of home buyers and sellers age 50+. By earning the SRES® Designation, you have demonstrated the necessary knowledge and expertise to counsel clients age 50+ through major financial and lifestyle transitions in relocating, refinancing, or selling the family home.

  • Generations
  • The 50+ Market
  • 21st Century Retirement
  • Aging in Place
  • Independent Living
  • Housing Options for Assistance
  • Financing Options
  • Tax Matters
  • Legal Matters
  • Marketing and Outreach
  • Working with Buyers and Sellers
  • Building a Team and Resource Bank

WORKSHOP LEADER: Barbara Brindle has been an active broker since 1989 and a trainer/instructor since 1997. Barbara taught at the Provincial Licensing Courses at OREA and presented the RECO Legal Update across Ontario. She is an accomplished member of the Real Estate community and received a lifetime achievement award in 2010.