Broker Profile: Elizabeth Novoa

  • July 14, 2017
  • Stephanie Lai

1. Which brokerage are you from?
Century 21 Miller Real Estate Ltd., Brokerage in Oakville

2. How long have you been in the industry?
11 years

3. Why did you go into real estate?
I was an administrator at a real estate office and was very intrigued with the business. I had also purchased an investment property prior to becoming licensed and realized the many opportunities that a real estate career could bring.

4. What is the hardest part about being a real estate agent/broker?
Consistent rejection is one of the struggles real estate agents experience on a daily basis. However, top agents embrace failure as a necessary step to their success.

5. What is the best piece of advice you an give a newbie agent?
You are essentially the CEO of your business, take the lead, budget appropriately and hire admin or other services when necessary.

6. What are three things an agent needs to be successful?
An agent requires a positive attitude and perseverance to fight through the negative.

They need to be the masters of their time, understand that time is precious and be as productive as possible with the time they have. This will help you create balance in your life and make you a better human-being which means you will better serve your clients.

An action oriented mindset is crucial as in this business it is easy to over-think, over-analyze and not prioritize properly. Narrow down priorities and take action.

7. What is your motto in business?
In order to grow and succeed as an entrepreneur in any business we all must constantly feel uncomfortable over and over again in order to develop new strengths.

Facing your fears and doing the things that no one else will.

8. What is an agent’s greatest asset?
Integrity; as its needed to build trust with others. If people trust you, they will do business with you.

9. What are some common mistakes Realtors make? What can be done to avoid these in the future?
A few common mistakes are not having a structured plan in place and this could be avoided by creating systems within their business and time blocking appropriately to support these systems.

Also an agent must not only depend on their sphere of influence. I am an advocate for creating and nurturing your database to create a referral based business however, you must always fill your pipeline with new prospects to grow success.

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